Tuesday, 5 May 2015

How to do Local Serach Optimization Post Pigeon Algorithm Update!


Google's Pigeon Algorithm update Changed the way of Local Search Optimization that many Webmasters and Search Engine Experts do and follow the Strategy and Tactics of Local Search Business Promotion.

Many of them doing Local Search Optimization by Targeting the Particular City or Region using same kind of Local Search Optimization Tasks Repeatedly Focusing to get Ranked for Local Search and pushing in Local Marketing.

All these Local Search Optimization Tasks and Tactics are old and outdated after Pigeon Algorithm Update. The way Pigeon Algorithm sweeps all the Spammy Promotions by lime lighting a new concepts in Local Search Optimization.

Focus on your Neighborhood Places instead of Focusing on Your own City:

New Google Pigeon Algorithm update Suggested that SEO's focusing on their Local Search Targeted City Every Time and promoting same for all Local Search Tasks and Tactics where they can Applicable. Focusing on Same City or Region for Multiple Times could be leads to Spammy
Negative Ranking Factors. Why Should Webmasters Target to their Business for Local Search in which city the Business Exists and Expecting Business done from that Place. Instead of all these Target Multiple places where the City or Regions Located have some Boundaries and Neighborhoods.

Local Search Optimization has to be done in a Right way that Focusing Neighborhood instead of targeting a same City can Helps to Expand the Business Promotion in Local Search Optimization. Which can helps to target multiple Neighborhoods and regions for a Business. Google Pigeon Algorithm update supports this Tactic for Local Search Optimization.
Where you can grow Your Market and Business Expansion not only in the City and along with Neighborhoods also.


Specification of Local Search Optimization Cities up into Neighborhoods:


When you are targeting Neighborhoods for Local Search Optimization Instead of Targeting a City you should follow Some Rules.

1. If you are in Larger(Metropolitan)City with many Neighborhoods Your Search Marketing Efforts don't end up with Search Terms Targeting your City Name only, Rather Than use Neighborhood Names.


2. Change the City Names with Number Neighborhoods each time, but don't change the NAP(Name, Address and Phone) Information of your Business. If you change the Information you may loose Your Rankings for Local Search and loose Business. It is very Harmful rather than Helpful Changing Address of Your Business.


3. Use Strongest Neighborhoods for Promotion which have strong Credibility, Strong Geographical Showing and Strong Geographical presence to your Business. Because your Business is new to this Geographical Neighborhood.


4. Don't try limiting or Redraw the Geographical Boundaries which are Strongly Existed Already. Because if you try to modify the Limits and Boundaries of the Neighborhoods of your City may leads to lost in rankings. This means changing Geographical Neighborhoods Boundaries of Your City that Causes
 changes in Neighborhood A to Neighborhood B leads to changes in their Boundary limits of A and B.


5. Find the Different Names of the Neighborhoods of your City which you are Targeting in Local Search Optimization to promote your Business, Use the all Names in Search terms like if a Neighborhood have  2 different Name which have good Impact and Strong credibility for Search and Drawing Traffic for the both Names use the 2 Terms for your Search  Targeting.


Bulk Directory Listings are Outdated Techniques:


Using Bulk Directory Listings for Your Local Search Rankings and Domain Authority id Out dated Technique which are previously helped to gain Instant Traffic, Rankings and Impact on Improving Domain Authority.

If you Submit in Bulk Directory list which of them few are Indexed and Helps in Ranking and the Remain are Scrappy. Instead of this Use Quality High Ranked Directory Lists which can Review and Helps you to Expand Your Business in Local Search Market and leads to get Good Business.
the Quality Local Directories helps you to get Increase in Quality Links, Local Search Rankings, Domain Authority and traffic to your Business.

Don't Solely Focus on Local Search NAPs and Directories also on Content Marketing and Link Building:

Local Search Optimization majorly focus on Citations, Naps Consistency and Reviews. But Don't forget to focus on Content Marketing, Domain Authority and Link Building.   
According to MOZs Local Search Review 21% of Local Search Ranking Factors are dependent on On Page Optimization. Those On Page Factors Includes Traditional SEO Features like Presence of Keyword in the Title, Domain Authority of the Page and Unique Content Optimization.

The Below Diagram shows Over All Ranking Factors of Local Search Optimization Refereed by MOZ Experts.




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