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Tuesday, 17 November 2015

Facebook Adapts Google App Indexing to Drive Traffic from Search!






Facebook and Google are Different from one and each, While Google is the World's Largest Search Engine and another Facebook is the Largest Social Networking Website. All these days Google and Facebook Competing with each other to be as a Marketing Gaints in online Marketing World.


in one hand Google created it's own Search Engine World with many of it's Up trending technologies and Products.  On the other hand Facebook Created many Website Features with user friendly designed to compete with Google.

But Now the thing is Facebook Adapts Google's App Indexing to drive traffic from Google Search to it's Mobile App. The Facebook Mobile App Indexing Optimization helps to index the Facebook App on Google Search Engine and it'll allows to display the Search Results Directly on Google Search Engine Resulting Pages(SERPS) and if we click on the Search result for Facebbok it'll directly takes you to the Mobile Facebook APP Instead of taking to it's Webpage.

Facebook optimized it's App to Index the Mobile Site that Google can Crawl the Facebook Profiles, Facebook Pages, Communities and Events. In 2007 Facebook allows Google and other Search Engines to Crawl and Index Profile Pages Only that they can read, crawl and Index the content of the Pages and display them on Search Results.

In 2011 Facebook opened up with it's Comments that can Read, Crawl and Index by Google Search. But the Latest App Indexing Optimization Technique might not allow to Crawl the new information, but allows to crawl and display the existing information from Facebook App.

The Purpose of the Google App Indexing Optimization for Facebook is Purely to Drive Search Traffic to it's Facebook Mobile App and to Increase it's Visibility for Google Search.

The Facebook is not providing any new Information to Google by App Indexing, it's user friendly and better experience to the Visitor that that Directly Jump to the App Instead of moving to Web page with single click. it makes visitor easily access the App with out taking to the Web page and again they click on App. This step takes Facebook App much compatible to Visitor, but not the Browser.

The Latest Facebook App Indexing is compatible and live for Android only not for Apple or Bing. The New code for Mobile Searches for the App is not Available on Apple iOS or Bing Search Engine or Windows Operating Systems rather than the feature is available on Android Smart Phones.

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Tuesday, 5 May 2015

How to do Local Serach Optimization Post Pigeon Algorithm Update!


Google's Pigeon Algorithm update Changed the way of Local Search Optimization that many Webmasters and Search Engine Experts do and follow the Strategy and Tactics of Local Search Business Promotion.

Many of them doing Local Search Optimization by Targeting the Particular City or Region using same kind of Local Search Optimization Tasks Repeatedly Focusing to get Ranked for Local Search and pushing in Local Marketing.

All these Local Search Optimization Tasks and Tactics are old and outdated after Pigeon Algorithm Update. The way Pigeon Algorithm sweeps all the Spammy Promotions by lime lighting a new concepts in Local Search Optimization.

Focus on your Neighborhood Places instead of Focusing on Your own City:

New Google Pigeon Algorithm update Suggested that SEO's focusing on their Local Search Targeted City Every Time and promoting same for all Local Search Tasks and Tactics where they can Applicable. Focusing on Same City or Region for Multiple Times could be leads to Spammy
Negative Ranking Factors. Why Should Webmasters Target to their Business for Local Search in which city the Business Exists and Expecting Business done from that Place. Instead of all these Target Multiple places where the City or Regions Located have some Boundaries and Neighborhoods.

Local Search Optimization has to be done in a Right way that Focusing Neighborhood instead of targeting a same City can Helps to Expand the Business Promotion in Local Search Optimization. Which can helps to target multiple Neighborhoods and regions for a Business. Google Pigeon Algorithm update supports this Tactic for Local Search Optimization.
Where you can grow Your Market and Business Expansion not only in the City and along with Neighborhoods also.


Specification of Local Search Optimization Cities up into Neighborhoods:


When you are targeting Neighborhoods for Local Search Optimization Instead of Targeting a City you should follow Some Rules.

1. If you are in Larger(Metropolitan)City with many Neighborhoods Your Search Marketing Efforts don't end up with Search Terms Targeting your City Name only, Rather Than use Neighborhood Names.


2. Change the City Names with Number Neighborhoods each time, but don't change the NAP(Name, Address and Phone) Information of your Business. If you change the Information you may loose Your Rankings for Local Search and loose Business. It is very Harmful rather than Helpful Changing Address of Your Business.


3. Use Strongest Neighborhoods for Promotion which have strong Credibility, Strong Geographical Showing and Strong Geographical presence to your Business. Because your Business is new to this Geographical Neighborhood.


4. Don't try limiting or Redraw the Geographical Boundaries which are Strongly Existed Already. Because if you try to modify the Limits and Boundaries of the Neighborhoods of your City may leads to lost in rankings. This means changing Geographical Neighborhoods Boundaries of Your City that Causes
 changes in Neighborhood A to Neighborhood B leads to changes in their Boundary limits of A and B.


5. Find the Different Names of the Neighborhoods of your City which you are Targeting in Local Search Optimization to promote your Business, Use the all Names in Search terms like if a Neighborhood have  2 different Name which have good Impact and Strong credibility for Search and Drawing Traffic for the both Names use the 2 Terms for your Search  Targeting.


Bulk Directory Listings are Outdated Techniques:


Using Bulk Directory Listings for Your Local Search Rankings and Domain Authority id Out dated Technique which are previously helped to gain Instant Traffic, Rankings and Impact on Improving Domain Authority.

If you Submit in Bulk Directory list which of them few are Indexed and Helps in Ranking and the Remain are Scrappy. Instead of this Use Quality High Ranked Directory Lists which can Review and Helps you to Expand Your Business in Local Search Market and leads to get Good Business.
the Quality Local Directories helps you to get Increase in Quality Links, Local Search Rankings, Domain Authority and traffic to your Business.

Don't Solely Focus on Local Search NAPs and Directories also on Content Marketing and Link Building:

Local Search Optimization majorly focus on Citations, Naps Consistency and Reviews. But Don't forget to focus on Content Marketing, Domain Authority and Link Building.   
According to MOZs Local Search Review 21% of Local Search Ranking Factors are dependent on On Page Optimization. Those On Page Factors Includes Traditional SEO Features like Presence of Keyword in the Title, Domain Authority of the Page and Unique Content Optimization.

The Below Diagram shows Over All Ranking Factors of Local Search Optimization Refereed by MOZ Experts.




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Friday, 17 April 2015

Google Display Better Presentation for Search using Brand Name Instead of URL!

Google Updated their Search Algorithm after years of Testing finally they made Displaying Search Results with Brand Name and their Bread Crumb Citations in  Search Snippets for Mobile. Instead of displaying URL's for Search changing them displaying Site name for better presentation for Search.

Well-structured URLs offer users a quick hint about the page topic and how the page fits within the website. To help mobile searchers understand your website better when we show it in the mobile search results, today we’re updating the algorithms that display URLs in the search results to better reflect the names of websites, using the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format. The Google Algorithm update is live on Web and it makes Impact Globally with all Countries, Regions and Languages soon.


Structured data site names and URLs

As part of this launch, we’re also introducing support for schema.org structured data for websites to signal to our algorithms:
  • The website name to be used instead of the domain name
  • The URL structure of the URL as breadcrumbs
For more details and code examples, please see our structured data documentation for providing site names and breadcrumbs.

These changes are rolling out gradually and affect only mobile results. The site name change is US-only for now and breadcrumbs are rolling out worldwide.

As always, if you have any questions or feedback, please ask in the Webmaster Help Forum.

Tuesday, 17 March 2015

Is there any way to escape from Google Doorway Pages Ranking Penalty Algorithm!


Google Doorway Pages Penalty Algorithm is New Weapon Naked on SEO Doorway Pages Websites Targeting in the Coming Days. Google going to update the New Algorithm about the Doorway pages, Websites Targeted for Search Engines for Ranking and Funnel Visitors and Traffic.

Here First we Should've to know about What is Doorway pages.


The Doorway Pages Created to Ranking High for some Specific Search Queries. These Door way Pages are created to Target Search Engines, Funnel Visitors and Traffic Generation. These Doorway pages are very bad for Users that causes Frustration and Irritating them while Searching what they want Accurately.
These Doorway Pages are created to Target the search when Visitor came to Search Any Specific Query a list results displayed for the Query with different pages from the Same Website. If the Visitor visits the First Search Result, he didn't like the page and he move on to the next  Search Result and click on it again he leads to the same website which he didn't like.

The Doorway Pages or Multiple domains are targeting Specific Regions or Cities or products that takes Funnel users to the same link. which have duplicate and less Content. which doesn't give any relevant or Accurate information to the Visitor. Similar pages that are closer to one and another with same Information with in the following Search.

As per Google’s Brian White Words: Over time, we've seen sites try to maximize their “search footprint” without adding clear, unique value. These doorway campaigns manifest themselves as pages on a site, as a number of domains, or a combination thereof. To improve the quality of search results for our users, we’ll soon launch a ranking adjustment to better address these types of pages. Sites with large and well-established doorway campaigns might see a broad impact from this change.

Is Really Google Updating Doorway Pages Algorithm which may hit the Search Soon and Will Show Huge Impact on Doorway Pages or Websites Rankings. Brian White and Google Webmasters Tools Support Team Classified the Doorway pages Quality Guidelines here Shown as Below:


Here are questions to ask of pages that could be seen as doorway pages:

  Is the purpose to optimize for search engines and funnel visitors into the actual usable or relevant portion of your site, or are they an integral part of your site’s user experience?
    
    Are the pages intended to rank on generic terms yet the content presented on the page is very specific?
    
        Do the pages duplicate useful aggregations of items (locations, products, etc.) that already exist on the site for the purpose of capturing more search traffic?
    
        Are these pages made solely for drawing affiliate traffic and sending users along without creating unique value in content or functionality?
    
        Do these pages exist as an “island?” Are they difficult or impossible to navigate to from other parts of your site? Are links to such pages from other pages within the site or network of sites created just for search engines?


  • Is the purpose to optimize for search engines and funnel visitors into the actual usable or relevant portion of your site, or are they an integral part of your site’s user experience?
  •  Are the pages intended to rank on generic terms yet the content presented on the page is very specific?
  • Do the pages duplicate useful aggregations of items (locations, products, etc.) that already exist on the site for the purpose of capturing more search traffic?
  • Are these pages made solely for drawing affiliate traffic and sending users along without creating unique value in content or functionality?
  • Do these pages exist as an “island?” Are they difficult or impossible to navigate to from other parts of your site? Are links to such pages from other pages within the site or network of sites created just for search engines?

        
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Thursday, 19 February 2015

Google Stops Updating Webmaster Tools Data since 16 Feb 2015


Google Stops and not Updating the Web Master Tools Data from few days Ago. It's last Updated was on 15Feb2015. The Webmaster Tools data was showing in the account up to the  date 15Feb afterwards it may not show any Queries or Related Data for the Websites.

This may signs that Google SEO team is going to Update something new featuring into Webmaster Tools or it is Going to Shut down the Data and going to make Nonuser Friendly.If it happens we may not able to find the SEO Friendly Relevant Data from Webmaster Tools which may causes that SEO is going to die in the Feature Days.

Google making decisions and Updating the Algorithms and Refreshes gave the Significant Warning to the Web Masters and SEO Agencies the Upcoming days are not so fruitful to the All Webmasters.

If the Data is going to hide from the Tools, It is the Major Impact on SEO Agencies and Webmasters. Especially it's too sour to the eCommerce SEO which may loose major data Updates for eCommerce Best Practices.

If Google is going to make Changes to the Web Master Tools and updating the Data with a clear Picture about Search Queries which helps to find the Maximum Impressions, Clicks getting from particular Search Queries doing best a part for a Website to find the Click through Rate for a Search Query.

If it is going to be a Positive Sign it's more helpful and Major Benefit to the SEO Industry and if it is Negative Sign it is the Major Draw back and very Painful to the SEO Industry. How to get the Key Word Relevancy Search data updates will make a Huge Impact on SEO and will be a another Big Threat after the Keyword Tool Data Hiding.

So All the SEO World Lets pray for the Best.

Tuesday, 9 December 2014

Google Refreshed the Penguin3.0 Updates in the Weekend Holidays!


Google Penguin3.0 Algorithm Update is Still Rolling out and it Impacts Majorly English Search Query. The Latest Penguin3.0 Update for the Year 2014 was updated on October17,2014 (which is Rolled out after a Year of Penguin2.0 on May22,2013) and it is Continuing with the Penguin Algorithm Refreshes. Google Policy is that they may not work in the Holidays and there may be no Algorithm Updates and Refreshes in the Holidays. But Google has broke it's Policy of No Holiday Updates with Refreshing the Penguin3.0 Algorithm Refreshing.

Google Updated it's New Penguin3.0 Update Refreshing Back to Back in the Holidays(Weekends). Google not Officially Confirmed the News yet, But the Penguin 3.0 Update is Rolling over the World with the Frequent updates and Algorithm Refreshes in the past 2 weekends.

The First Google 3.0 Algorithm Refresh updated on Thanks Giving day, There many of them those Hit by Penguin3.0 Update Have seen Changes. Google Penguin3.0 Algorithm Refreshes updated with Penguin3.1, Penguin3.2, Penguin3.3 and Penguin3.4 Frequently. This is Unusual that Google Made the Refreshes back to back with in a 10days period of Time in the Weekend Holidays.

The Google Penguin3.1 Refresh updated on Saturday November27,2014 Not a Major Impact on UK Search.

Penguin3.2 Refresh updated on Tuesday December2,2014 Showed Impact on UK Search.
Penguin3.3 Refresh updated on Friday December5,2014 Showed Major Impact on UK Search.
Penguin3.4 Refresh updated on Saturday December6,2014 Showed Major Impact on UK Search .

Google Penguin3.0 Refreshes majorly Showing Impact on Many Countries as i Observed that it is Majorly Impacting UK Countries from the last 2 Weeks. There is Major Impact on UK Search. Keyword Rankings are also Impacted Well. Thus Google Breaks out no update in Holidays rule and the Penguin 3.0 update Rolling out for a Long Six Weeks.

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Tuesday, 7 October 2014

Get Ready for Penguin 3.0 Comingsoon!


Google Penguin 3.0 latest upcoming huge Algorithm update Google is making preparations to release the Algorithm Update Soon in October2014. It's almost more than a year since last update was Released by Google and the Upcoming one is the 6th(Penuin6) Algorithm Update from Google. All of us keen to tale a look about Penguin 3.0 Algorithm Update that how it would be make an Impact to SEO, Search Engine Results and it's Search Queries.

Google announced that the Upcoming Penguin 3.0 would be a Delight to all Web Masters and Users. Google reveals that there is a Great Impact with the Penguin 3.0 Algorithm which is still in Testing Stage that almost more than a year that Google is working on this Algorithm Update and tested many times and made many changes to Algorithm. The Latest Upcoming Penguin 3.0 Update has lot of things and updates it consists for the SEO and Webmasters.

The Penguin 3.0 update is Delight to Webmasters that who are done very well from the past Penguin Update it means that those who Disavowed the bad links and Irrelevant links from their Website are Going to Impact Delightfully. Google is Promising that surely the Penguin 3.0 update make customers very Happy. The Latest Google Algorithm update Panda 4.1 (Targeted on thin content and duplicate content of the websites)Rolled out in September End and Still Impacting the Search.

Google Announced that Webmasters who Disavowed all unnatural Links from their Website from the Last Algorithm update get Delighted and those who made Disavowing links from Past 2 weeks are not Impacted at this Time. It means that Excluding last 2 weeks all those who are Disavowed the bad links for their Site from the last update and those who are lost their Rankings and Popularity by the last update, later they made Changes and Disavowed bad Links will be delighted. Those Who made Disavowing Bad links at present and in the Last 2 weeks are not Considered yet they have to wait for another Update. Google offers many frequent Refreshes along with the Penguin 3.0 Algorithm Update because the New Algorithm Update On the Way.

The Upcoming Algorithm Update will Make Webmaster's life a Bit Easier and Ensured they will make Happy both Webmasters and Users. Let's ready for Penguin 3.0 Update soon.


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